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How small businesses can create a social media strategy - from a social media manager michalah francis

How small businesses can create a social media strategy – from a social media manager

So you’re ready to take your business to the next level, show up online and finally expand in the way you’ve always imagined? Then you’re in the right place. Our grandparents turned the radio up when they heard a business being advertised on air and relied on neighbours and friends for product updates and any …

Copywriter vs content writer, which one does your business need?

What’s the difference? Is there a difference? And why should you consider them? Thriving businesses rely on effective marketing. That’s why so many companies have entire departments dedicated to it. From brand managers to marketers, designers and social media managers. You name, they’ll have it. But what about small businesses? Owners understand its importance but …

Michalah Francis Email marketing or social media? Which one does your business need?

Email marketing or social media? Which one does your business need?

A business is nothing without its audience. Without feet through the door, traffic to the website and people ultimately opening up their wallets, businesses wouldn’t remain open. That’s why it’s so important to market, market, market. But it’s even more important for every action to be driven by purpose. While getting noticed is cool, getting …