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What kind of social media does your business need?

You could say that variety is the spice of life but too many options can leave you confused – especially when it comes to social media. With so many platforms out there, what kind of social media does your business need?

If you’re taking the DIY approach and tackling your social media management yourself, then this breakdown will definitely help you determine where to place your energy, time and money.

Facebook

✔️ With over 2.7 billion users, Facebook is hands down the most popular option

✔️ You can easily reach new customers with targeted and affordable advertising

✔️ Thanks to Facebook’s ‘Buy button’, businesses can beautifully and easily show off products and customers can shop without ever leaving their Facebook account

Facebook accounts for almost two-thirds of all social media visits to Shopify stores! To top it off, 85% of all orders come from Facebook.

Instagram

✔️ At just over 1 billion users, Instagram has quickly risen in popularity

✔️ It’s a visual platform ideal for aesthetically pleasing brands

✔️ You can’t share links in posts, so all traffic is directed to the URL in your profile, giving you full control over where to send those views

Thanks to its highly visual nature, Instagram is the perfect way to display a brand personality or make the most of user-generated content.

Pinterest

✔️ A visual platform for targeted traffic

✔️ While it might not seem so at first, Pinterest is a great way to sell, sell, sell.

✔️ This is a highly engaged community. People login with the intent to read, research and buy. When they click on your pin, there’s a high chance they’ll click through to your website and browse further

Pinterest alone accounts for 13% of all social media traffic to Shopify stores. This number is even higher for niche stores selling highly specific products and services.

Twitter

✔️ Twitter is centred around sharing content

✔️ This is the platform to use if you quickly and instantly want to reach a large number of people in a short space of time

✔️ Don’t be tempted to post text-only, always include a picture. Stats show that retweets are 35% higher when pictures are included

Twitter is the platform of reach. Include a few targeted hashtags in your tweets and you’ll instantly reach a portion of their 330 million users.

LinkedIn

✔️ This is a professional network ideal for B2B marketing

✔️ It’s easy to overlook this platform, but LinkedIn is a crucial space for networking and connecting with people who are ready to learn more and buy

✔️ This audience is interested in industry insights and knowledge sharing

Like other social media platforms, LinkedIn also has the option to promote specific posts to reach a new audience.

Start placing your efforts where it really matters and where it can really convert.

Which social media platforms should your business be using?

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