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Copywriter vs content writer, which one does your business need?

What’s the difference? Is there a difference? And why should you consider them?

Thriving businesses rely on effective marketing. That’s why so many companies have entire departments dedicated to it. From brand managers to marketers, designers and social media managers. You name, they’ll have it.

But what about small businesses? Owners understand its importance but sometimes their budget doesn’t always match their dreams. That’s why every position is carefully considered as there’s no room, and budget, for seat warmers.

If you know you need a writer but you’re not sure where to start, today’s breakdown can help. Better understand who does what and which one would be a better fit for their business needs.

What does a copywriter do?

What does a copywriter help businesses achieve: Conversions

What is a copywriter’s speciality: These writers are able to sell your products, services, brand and vision. Copywriters specialize in evoking an emotion that motivates customers to convert.

What can copywriters write?

What does a content writer do?

What do content writers help businesses achieve: Long term results

What is a content writer’s speciality: These writers are able to engage your audience through entertainment and information. They are able to talk about the benefits of your brand, without even mentioning it.

What can content writers write?

  • Articles
  • Blog posts
  • Podcasts
  • E-books
  • Email newsletters
  • Social media posts

Can one writer do both?

Absolutely? They are rare but they exist. Finding someone who can do both copywriting and content writing for a business is a great perk. This way businesses won’t have to train 2 people and spend double the time and resources inducting someone new.

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